RITA℠ ALERTS, NEWS, AND INSIGHTS

Within the Financial Services Marketplace, The Best Help for Individual Investors Is Often Self-Help.

Rita℠ provides you investment-related information previously only available to professionals to individual investors. This information can help you to protect yourself from "Marketplace Risk" and to make sound investment decisions.

A personal message from founder Eric Smith, CEO.

A personal message from founder Eric Smith, CEO.

July 06, 20232 min read

If you sense some “missionary zeal” on our part when visiting this site and in reading and watching videos about Rita℠ (and we hope you do), it's because we believe we are doing something objectively good by introducing Rita℠.

In a world with too many mutual fund and ETF choices and too much information about them, our Goal is to help individual investors answer this key question: “Of all of the available choices, which ones are best for me?”  Without that capability, as you may have likely experienced, the overwhelming number of choices and amount of information about them too often make finding and deciding which are best for you paralyzingly difficult, if not impossible.

Worse yet, the inability to answer that question has left individual investors vulnerable to the too often justified worry that what’s being sold or recommended to them is not in their (think “your”) best interests but is better for those selling and recommending those choices. How can you tell?

The result is too often poor investment performance, but you’ll not be able to know just how poor. Why?  Because you are not provided with the information necessary to answer an additional key question: “How did my choices perform in comparison to all of the others I could have selected (not just against a benchmark “index”)?”  You’ve never been provided with that information (and, quite likely, neither has your investment advisor). Ever wonder why?  It’s because that industry never wanted you to have it. Fortunately, for you, we’re changing that!

With Rita you’ll now have the ability to answer all of these questions. Rita is all about YOU . . . empowering YOU to make better mutual fund and EFT selection decisions to help improve your financial future and the futures of those who depend on you.  

Of course, there’s more.  You’ll find here information that you’ll be unable to find anywhere else.  So, please come often.  Read, learn and, above all, use Rita to help yourself and tell others about Rita (especially those you care about) so they too can benefit as you will.  We hope our “missionary zeal” is catching and that you will help us spread the word.

With warmest regards and best wishes for your investing success from all of us at DTC.

Eric

blog author image

Eric S. Smith, J.D.

Eric S. Smith, J.D. is CEO of Decision Technologies Corporation, and President and Investment Advisor Representative of Trustee Empowerment & Protection, Inc., a Registered Investment Advisor

Back to Blog

“I would highly encourage and recommend that average investors take a look at this great technology . . . I’ve never seen anything like it."

Joe H.

“As a friend of the creators of Rita, I’ve watched this game-changing technology evolve over many years to a point where I can say, yet again, “you have to see it to believe it.”

Mark L.

"RITA is the greatest decision assistance technological invention of our time. This will change the way we invest forever."

Kay K.

Why Rita℠?

Worried about picking the right mutual funds and ETFs for your investment portfolio or your IRA or 401(k)? Rita℠ is the solution. Rita℠ is the only Retail Investment Tracking Application℠ that quickly and easily answers this key question: "Of all the available choices of mutual funds and ETFs, which ones are best for me? With Rita℠, you can feel confident that you're picking the best mutual fund and choices for your future. Stop guessing what's best for you - let Rita℠ do all the hard work!

“I've witnessed first-hand dozens of demonstrations of "RITA" to friends I’ve introduced. What's remarkable is when a person sees how much money he or she has not gotten over multiple years, they’re shocked. It shows them how much better they could be doing with this revolutionary investment tool.”

Robert S.

“This technology a game changer for individual investors. . . a major breakthrough.  Investors will now be able to see how much money they’re leaving on the table, and the information obtained from Rita is actionable.”

Albert M.

Any investing-related information provided on sayrita.com is for educational purposes only. Decision Technologies Corporation does not offer investment advisory or brokerage services, nor does it recommend or advise investors to buy or sell particular mutual funds, ETFs, or other investments.

© Copyright 2025. Rita℠ by Decision Technologies Corporation. All rights reserved