How individual investors, like you, can take back their power and why it’s important that they do so.

There’s now a way to directly dis-empower BlackRock, Vanguard, State Street, and other big Wall Street players by empowering individual investors (you) with the ability to independently compare the performance of passive index funds and ETFs against all other available choices.

This can now be done with a newly available, decision-assistance technology – the Retail Investment Tracking Application℠ (“Rita℠”).

Here’s why that’s vitally important.

The growing aggregation of voting power in Blackrock, Vanguard, State Street, and other large Wall Street firms, poses an existential threat to U.S. companies and society. Blackrock alone is estimated to hold in its name nearly $10 trillion dollars of stock in U.S. companies and Vanguard is close behind.

These large Wall Street firms (not the investors in their index funds and ETFs) can and do vote those shares in any way they choose . . . often forcing social agendas and other actions that are not in the best interests of the companies or other individual shareholders.

Unfortunately, until now, there has been NO solution offered / no strategy or tools individual investors could use to hold that power in check and, more importantly, to reduce it.

Punishing companies that have been intimated and bullied into adopting political and social agendas through boycotts doesn’t address the root cause of the problem. It doesn’t directly punish, and therefor doesn’t deter, these Wall Street giants from coercing management and corporate boards into adopting such agendas.

WHY? It’s because it’s not their money. It’s the money of millions of individual investors (like you) with no direct say in how the shares held in Blackrock, Vanguard, State Street and other large Wall Street investment company funds are voted.

Boycott-produced damage to company share prices may slightly lower the value of one of these index funds or ETFs, but that’s not going to stop the inflow of investment dollars going into them.

The fact is that most index fund / ETF investors have simply given up on trying to invest in actively managed mutual funds. Afterall, there are tens of thousands of mutual funds and ETFs (active and passive), with 100s of tracked performance factors.

There’s no way for even professional advisors, much less individual investors, to comparatively evaluate them all. Moreover, investors are repeatedly told that most actively managed mutual funds underperform index funds and ETFs. So, why bother trying to pick superior performers, since they (you) are continually told that it can’t consistently be done.

The result? Dollars continue to flow into index funds and ETFs, increasing the voting power of big Wall Street firms.

The remedy? That inflow of investment dollars must be reversed. But how?

The new technology tool we’ve introduced – our Retail Investment Tracking Application℠ (“Rita℠”) – does exactly that. It enables individual investors (you) to score and rank all mutual funds and ETFs in any asset class in mere moments, using up to 24 performance factors that they (you) can select and weight (their way / your way) to reflect how important each is to them / you.

It also filters out all conflicts of interest, both known and unknowable.

When an individual investor scores and ranks the index funds and ETFs of giant Wall Street companies, they (you) often find that they are NOT the top performers. They (will) will often quickly see funds which have higher average returns of 3%, 4%, 5% or more per year (for multiple years), and often with lesser volatility (risk).

With a way to now identify and select better (possibly much better) performing funds of companies other than “the Big 3”, there is now a compelling reason for investors to move their investment dollars out of poorer performing BlackRock, Vanguard, and State Street index funds and ETFs into better performing alternatives.

This is investor empowerment, with full transparency and most importantly, with individual investors (you) in full control. In this critical time of economic uncertainty and stress, individual investors (you) need all the help they (you) can get.

Rita℠ can help improve their (your) investment results (often dramatically) while, and as a hugely beneficial collateral effect, it will simultaneously operate to weaken the power of Wall Street.